I worked on designing a lightweight post-signup assessment funnel to address a key gap in user engagement. While the platform had strong acquisition, students and parents often dropped off after signup due to the lack of a clear next step.
While the app saw strong sign-up numbers, we noticed a key issue:
Engage users after
signup (D+2).
How might we re-engage passive users after signup and gently nudge them toward conversion — without making it feel like a sales funnel?
Identified user types
New Users
Inactive Users
Quiz Completed Users
Planned state flow for
Nothing To-do
Taking Action
Design Thinking
Before diving into specific use cases and screen-level interactions, let’s first walk through the two key pillars of this experience — the quiz starting screen and the result screen — which define the entry and exit points of the assessment journey.
Quiz Card Entry
Quiz Assesment
To make the quiz both engaging and cognitively accessible for students in Grades 1–8, we designed five distinct question formats. These formats were tailored not only to match the content type (text or visual) but also to ensure that children of varying reading levels and comprehension styles could confidently interact with the quiz.
The quiz funnel was introduced as a lightweight, value-first engagement mechanism — not just to increase conversions, but to build trust with users before pitching any paid offering. Here's what it achieved: